DANUrB+

Overview

The DANUrB+ project funded by the Interreg Danube Transnational Programme was launched on 1st July 2020 to foster resilient use of cultural heritage and resources of the peripheral and border regions along the Danube. In 30 months, it will create new opportunities for attractiveness in selected settlements and shrinking areas and activate underused cultural heritage to strengthen the Danube cultural identity. The project activities will further develop a "Danube brand" for cities, provide an opportunity for the better monitoring of tourist movements and spending, and support the existing Cultural Routes. DANUrB+ will add value to the Danube cultural identity through planned events such as Danube Days, various publications including an Atlas of DANUrB+ towns and a documentary movie. To increase the value of the cultural heritage along the Danube, the project will increase the capacity of local stakeholders for cooperation at local and interregional level. The expected result is an increase in local development and international tourist attractiveness. The DANUrB+ project has 4 pillars: Research, Planning tools, Education, and Action. Five universities from different countries will participate in spatial tourism planning and research. Professional tourism organisations will collaborate with educational institutions in providing knowledge about tourism clusters and economy, whereas other NGOs will manage activities involving local stakeholders aimed at initiating heritage revitalisation projects. Partners from a total of six countries will work together to promote the sustainable use of cultural heritage and resources in the Danube communities. The school program of the project will educate young people about cross-cultural values, encouraging them to discover and appreciate the heritage connected to the Danube river.